ub Og might be the most perfect octagon you have ever seen. A concept born out of frustration at not being allowed to enjoy a pint in all of Ireland’s pubs in lockdown three years ago, Pub Og—with a compact diameter of only 10 feet—brings the Irish pub into your very own backyard. Fittingly, “Og” means “Son of” in Gaelic.
“The octagon is the optimum layout for this kind of space,” starts Richard Hill of The Deluxe Group, which builds each Pub Og at its headquarters in Portadown, Northern Ireland. “You can easily fit six people plus someone behind the bar. We have created a venue where people can tell their stories. An architect told us the octagon was the perfect shape to encourage conversation. Everybody has a drink and relaxes in a Pub Og—it brings down barriers.”
“The octagon is the optimum layout for this kind of space, you can easily fit six people plus someone behind the bar"
Hand-built to order, a Pub Og has a starting price of $80,000 and a turn-around time of 12 weeks, but getting through the waiting list might take a little longer. At the time of going to press, the first Pub Og in America is about to be installed at a private residence on Long Island, and while the plan is to produce up to 100 pubs a year, they might only reach 20 in 2023 as production processes are refined, and the company already has a list of sales leads of over 200. “We’re in no rush,” confirms Hill.
The transportable Pub Og oozes authenticity. A central, key feature of each Pub Og is the bar top, and the ones in current production come from a storm-felled chestnut tree that was planted in the 18th century on an Irish estate.
As for the personalization, Pub Og goes deep.
“We did some research into the Irish heritage of this particular family in Long Island,” adds Hill, “looking into their ancestry, so we could bring the coat of arms into a specially commissioned mirror to go behind the bar. The pub sign on the exterior is also personalized.”
Each pub features a display cabinet that can be dressed according to a customer’s personal preferences. Every Pub Og also comes with a secret compartment, hidden behind one of the pictures behind the bar, where the owner can keep a secret bottle for special guests.
Pub Og gives new meaning to “Cead Mile Failte!” Customers can have this inscribed above the door and it is Gaelic for “One hundred thousand welcomes!”
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