teeped in history and tradition, the Masters is synonymous with prestige and unique among the four men’s majors, with it being an invitational event that is staged at the same venue every year. The revered tournament, which will celebrate its 87th edition in 2023, is known for its pristine conditions, azalea-lined fairways and manicured greens. and Scottie Scheffler is looking to defend his title following his first major victory, the Masters in 2022.
Reflecting on last year’s triumph, Scheffler says: “Putting on the Green Jacket was something that I have always dreamed of doing so it was really surreal when it actually happened. I think for me, even now, it hasn’t fully sunk in. In that moment, when it was being put on me, it was so special. It is something that will never be able to be taken away from me. I will always be a Masters champion and when it comes to looking back at the history of golf, I will be able to find my name there alongside Jordan Spieth, Tiger Woods and other greats of the game.”
Scheffler is a Rolex Testimonee and Rolex has a deep affiliation with the Masters, first partnering with the tournament in 1999 and having been an International Partner since 2008. Its Testimonees have enjoyed a proud history of success at Augusta National.
2023 marks 60 years since Jack Nicklaus won the first of his six Masters (1963, 1965, 1966, 1972, 1975, 1986). The American holds the record for the most victories at the Masters, with fellow Rolex Testimonees Arnold Palmer and Tiger Woods close behind with four and five, respectively. Speaking ahead of this year’s event, Nicklaus says: “When I first won the Masters, I was only 23 years old. Back then, the cherished prize was the Green Jacket. It had always been a dream of mine to win the Masters. Bobby Jones, who founded and designed the Augusta National Golf Club and co-founded the Masters, was someone I admired. The thought that went into creating such a tournament was unbelievable. The Green Jacket is a symbol of the tradition and prestige and for that reason, I love it.
“Every year that I attend, I am always blown away by the magnificence of it. In 2019, it was an iconic moment for Tiger Woods to claim his 15th major win, when he finished with a two-under-par 70 to win at 13 under. In 2021, Hideki Matsuyama being the first Asian and first Japanese player to win the Masters was an amazing achievement as well. Scottie Scheffler won in 2022 where he hit some fantastic recovery shots. He is a brilliant young and talented player who has developed into one of the leading players.”
The Green Jacket is a symbol of the tradition and prestige and for that reason, I love it." — Jack Nicklaus
Reflecting on the significance of the Masters, Woods adds: “There is nothing better than putting on the Green Jacket following the final round at the Masters. It is the pinnacle of golf and that Jacket is one of the most coveted possessions in our sport.”
2023 will see Rolex Testimonee Adam Scott celebrate 10 years since his maiden victory at Augusta in 2013. With this triumph, Scott claimed his first major title and became the first—and to date only—Australian to win the Masters. Scott admits: “A lot of things in my life have changed since I won the Masters but I am continuing to change parts of my game and routine ahead of majors. I am lucky that I can pick and choose my schedule to a degree, so this will definitely help my preparation, but the most important thing is momentum.”
This year’s edition also marks 30 years since Rolex Testimonee Bernhard Langer won the 1993 Masters Tournament – his second victory at Augusta National.
Rolex’s relationship with the game dates back to 1967 when Arnold Palmer, joined by close friends and fellow members of The Big Three, Jack Nicklaus and Gary Player, became Rolex’s first golf Testimonees. Since then, Rolex’s association with golf has grown exponentially, permeating all levels of the sport, providing unwavering support for elite and amateur players alike, governing bodies, all the major championships and the main professional tours, as well as the finest events on the golf calendar.
Rolex and golf share a mutual appreciation for tradition and unfaltering precision, as well as a timeless emphasis on integrity, respect and elegance both on and off the course. For more than 50 years, the bond between Rolex and golf has evolved through pivotal partnerships, which have further cemented Rolex’s place at the heart of the game.
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